Based in Kojima, in Okayama Prefecture, The Strike Gold is owned and operated by the Yamamoto family, who have dedicated the past decade to producing the world’s finest denim and making clothing of the highest quality. The result of their efforts is a name and reputation that sits right at the top of the list of Japanese Denim brands. The Strike Gold brand is known for its innovative and heavily textured proprietary denims, with each one being full of character and individuality. Tohru Yamamoto, the brand’s head, strives to achieve perfection in every piece the brand manufactures with a combination of the finest raw materials and unsurpassed attention to detail. Zimbabwean cotton, indigo rope dyeing, custom iron rivets and the use of vintage shuttle looms are just a few of the details you can expect. The Strike Gold jeans will last a lifetime and are known for their incredible potential for high-contrast fades, developing an incredible patina that reflects the life of their wearer.