The collection at Those That Know is made up of our favourite small, independent brands from Japan and around the world. Each brand is one whose products we’ve worn or used ourselves long before having the opportunity to offer them to our customers. Everything we offer has a story to tell and has been made to the highest standards of quality and ethics, from start to finish.
Alberton Japan
Reviving an early 20th century Baltimore brand to produce clothing and accessories made from US Army Duck Cotton.
AVANT Magazine
A collection of vintage clothing anthologies founded and compiled by revered collector Eric Maggiori.
Darte
A small brand from East London that combines decades of experience to tell stories through its clothes.
Gypsy & Sons
Japanese made clothing combining function with heritage style to create clothes for modern life
Lightning Magazine
Japan’s finest heritage and counterculture publications, with titles including Lightning Archives, Clutch Magazine, and Men’s File
Loop & Weft
Since 2011, producing the finest knitted and cut-and-sewn cotton goods in Japan in the shadows of Mt. Fuji.
Milestone Basement
A Japanese denim brand that looks to the future, rather than the past, with an aim to redefine the true value of jeans
One Ear Brand
Selvedge bandannas based on timeless 1800s models, with original artwork and a contemporary twist.
Papa Nui
Vintage military, utility and surf-influenced caps, hats and more, made in Japan by John Lofgren & Co.
PRAS
Japanese-made footwear based on mid-century US Navy athletic shoes, with vulcanised rubber soles.
Red Rabbit Trading Co.
One-of-a-kind sterling silver jewellery, charms and keepsakes that are designed to be cherished over a lifetime
Riding High Tokyo
Cut-and-sew pieces based on the “American Standard”, or the classic US casual and military sportswear of the 1950s and 60s.
RoToTo
Socks designed to be “lifelong consumables”, made with the combination of old and new manufacturing processes.
Seuvas
A brand that is dedicated to working with canvas and producing classic workwear-inspired pieces that they call “free-spirited clothes”.
Slightly Choppy
Hand-made surf flags that honour surf culture’s past and present, and crafts artefacts for the future
Sunflower Label
A new brand from Osaka focussing on easy to wear unisex apparel made to the highest standards in Japan.
The Rite Stuff
New takes on pre-World War II American workwear, with exceptional attention to detail and focus on quality and ethical production.
The Strike Gold
A family-owned Japanese brand who have dedicated the past decade to producing the world’s finest denim.
The Two Ears Brand
Exacting replicas of original vintage bandannas from the late 1800s and early 1900s, made and hand-printed in Japan.