The Rite Stuff

The Rite Stuff creates new takes on pre-World War II American workwear, with exceptional attention to detail and focus on quality and ethical production. Whereas most heritage clothing brands focus on the post-war years, The Rite Stuff owner, Bryan Shettig, takes his inspiration from the clothing worn by workers in the early part of the twentieth century. Influenced by classic pieces of the time and an extensive vintage archive, the brand puts its passion for the history of heritage clothing into each piece they make. The result is tough, functional but incredibly beautiful clothing that is full of period-correct details and that looks just as good today as it would have a century ago. Authentic, Japanese-milled fabrics and deadstock materials, combined with a production process that closely resembles that of a century ago, means that each piece The Rite Stuff makes is built to last. Production is overseen in the finest Japanese facilities by John Lofgren & Co., resulting in heritage workwear of unsurpassed authenticity and quality.