Jeans trace their roots to the 19th century, with Levi Strauss and Jacob Davis credited with creating the first pair in 1873. Initially designed for miners, the durable denim pants gained popularity for their ruggedness. Over the decades, jeans evolved from workwear to a symbol of rebellion in the mid-20th century, embraced by youth counter-culture. Read more

In the 1960s, Japan began importing American denim, sparking interest in local denim production. By the 1980s, Japanese jeans brands emerged, focusing on meticulous craftsmanship and traditional production methods. Japanese denim mills, particularly in Okayama, gained prominence for producing premium selvedge denim. The attention to detail, use of natural indigo dyes, artisanal techniques and use of vintage sewing machines set Japanese jeans apart. These brands are now revered for producing the finest jeans in the world.

Our hand-picked selection includes models that take their influences from vintage pieces and heritage style, as well as jeans that look towards the future, aiming to be the new school of Japanese denim. Each piece is made using the skills and expertise of artisans who have dedicated their lives to the pursuit of the perfect pair of jeans, while manufacturing takes place in small mills and workshops. We’ve worn these jeans hard ourselves and we’re excited to share them with you.