Privacy policy
This privacy policy sets out how Those That Know uses and protects any information that you give Those That Know when you use this website.
This page explains how we use personal information when you browse, shop, contact us or join our mailing list. UK data protection law, including the UK GDPR and Data Protection Act 2018, applies to this information.
Who we are
Our website address is: https://www.thosethatknow.co.uk
What data we collect and why we collect it
We use order and account information to fulfil purchases and provide requested services (contract), keep records where law requires them (legal obligation), and use enquiry, technical and security information to answer questions and operate a reliable shop (legitimate interests). We use consent when you subscribe to marketing emails. Optional analytics and advertising technologies require a separate choice; our current controls and the on-site changes being introduced are explained below.
Website usage
We use Plausible Analytics and Amplitude to understand visits and interactions on the site. We also use Better Stack to investigate browser errors. These services may receive page, device and interaction information. We use the findings to maintain and improve the shop; see the cookies section for the current technologies and how to control them.
Ads
We use Google Ads and Meta advertising tools to measure and improve our advertising. Cloudflare Zaraz delivers these tools. They may use pixels, cookies or similar identifiers and share information about visits and purchases with the advertising providers. We also use Kutoku to attribute affiliate referrals.
Social media
Social platforms may provide us with statistics about activity on our accounts. If you interact with our posts or visit the site from an advert, the platform may process information under its own privacy notice. We cannot promise that all such information is anonymous.
Order information
When you submit an order on our website we collect the data necessary for us to process your order. This includes your name, address, contact details and the products you have ordered.
Our website runs on WordPress and WooCommerce. We store and process order, account and basket information in those systems to provide the service and meet our record-keeping obligations.
Payment information is handled by the payment provider you choose at checkout, such as Stripe, PayPal or Clearpay. We receive the information needed to confirm and manage the order; the provider’s notice explains its own processing.
User accounts
If you sign up for an account on our website we collect basic personal information including your name and email address.
Contact information
If you submit an enquiry through our website the information you enter into the form is sent to us. We only collect the basic information required to establish the nature of your enquiry and to give a means of responding to you.
Mailing list
If you sign up for our email newsletter, we use your email address to send it through Mailchimp until you unsubscribe or we no longer need the record. Each marketing email contains an unsubscribe link. If you opt in at checkout, order details may be linked to your Mailchimp profile.
We collect analytics that allows us to see which of our mailing list subscribers have taken action on emails we send. This includes opening the email, clicking a link in the email and unsubscribing from our list. These analytics are used only to measure the success of our mailing list campaigns.
Our emails are delivered to you using MailChimp and you can view how MailChimp handle your personal data by visiting their website here.
Embedded content from other websites
Pages on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.
Who we share your data with
We use service providers to host and protect the shop, process payments and orders, deliver email, display reviews, monitor errors and measure visits or advertising. The providers relevant to a visit depend on the features you use and the technologies active in your browser. Some providers may process information outside the UK. Please contact us if you need details of a particular provider or international transfer.
Cloudways
Cloudways hosts the WordPress application, and Cloudflare helps deliver and protect the website. Their services may process technical request information such as IP address, browser details and access logs. See the Cloudways terms and Cloudflare privacy policy.
MailChimp
We use MailChimp to provide email marketing services. When you sign up for our mailing list, your email address will be stored on MailChimp’s servers. Mailchimp processes subscriber information for us and may use subprocessors as described in its privacy information.
When you subscribe to our mailing list during the checkout process on our website, the details of your order are linked to your MailChimp profile.
If you’d like more information about MailChimp, you can read its privacy policy.
Plausible Analytics
Plausible Analytics helps us understand traffic and visitor trends. Its approach limits individual tracking, but we do not describe all website usage data as anonymous. See the Plausible Analytics Data Policy.
Other website services
Amplitude provides site interaction analytics; Better Stack receives browser error reports; Yotpo displays customer reviews; and Kutoku measures affiliate referrals. Google Ads and Meta Pixel are delivered through Cloudflare Zaraz. These providers may process technical or interaction information when their features run. Mailchimp also provides the newsletter and a connected-site integration. We keep the list of active tools and their purposes under review.
ClearPay
To provide a buy now, pay later service we use ClearPay. If you select ClearPay at checkout your payments will be processed and managed by ClearPay. You can find out about their data protection practices by reading their privacy policy.
We use Instagram shopping tools to allow our customers to purchase products directly from Instagram posts and stories.
When you take action on one of our Instagram shopping posts, this information will be collected by Instagram. Individually identifiable information about the actions our Instagram followers take on our content is not collected by us.
How long we hold your information for
We store information about orders for a period of time necessary to comply with accounting, business and tax law in the UK.
We keep account, enquiry and newsletter information only for as long as needed for the purpose collected, subject to applicable legal obligations. You can unsubscribe from marketing emails at any time and ask us about a particular record or request deletion where your rights apply. The privacy-choice cookie planned for the site lasts 180 days.
How we protect your data
We use access controls, a web application firewall, monitoring, software updates and backups to protect the website and personal information. No online service can be guaranteed completely secure. If we discover a personal-data breach, we assess its impact and notify people or regulators when required by law.
Cookies and similar technologies
Cookies, pixels and similar technologies may store information on, or access information from, your device. We use essential technologies for the basket, checkout, account, security and to remember a privacy choice. We also use analytics, advertising, affiliate and review technologies described below.
Essential
Essential storage supports the functions you request, such as keeping items in your basket, maintaining a checkout or account session, protecting the site and remembering a privacy preference. Blocking this storage in your browser may prevent these features from working.
Analytics and monitoring
Plausible Analytics and Amplitude help us understand visits and site interactions. Better Stack helps us diagnose browser errors. Depending on the service, information may include the page viewed, browser or device details, an online identifier and actions taken on the site.
Advertising, affiliates and reviews
Google Ads and Meta Pixel measure advertising through Cloudflare Zaraz. Kutoku measures affiliate referrals. Mailchimp has a connected-site integration, and Yotpo displays customer reviews. These services may use cookies, pixels or similar identifiers and send visit or interaction information to their providers.
Your choices
We are introducing on-site controls to let you reject optional technologies or choose analytics and marketing separately. Once those controls are released, a “Privacy choices” link in the footer will let you change your decision; the site’s decision cookie lasts 180 days. Until then, you can block or clear cookies in your browser. You can also contact us at sales@thosethatknow.co.uk with questions about these technologies. Clearing cookies may remove a saved choice.
Third-party links
Our website may contain links to other websites provided by third parties, not under our control. When following a link and providing information to a third-party website, please be aware that we are not responsible for the data provided to that third party. This privacy policy only applies to this website so if you follow links to other websites you should read their own privacy policies.
What rights you have over your data
You can ask what personal information we hold about you. We will respond within the timeframe required by data protection law, usually one month. To make a request for information please contact sales@thosethatknow.co.uk and a member of our team will be in touch.
If your personal data is incorrect then you have the right to rectify this information and ensure that it is accurate and up to date. If your data is incorrect then please contact us at the email address above and a member of the team will rectify this on your behalf.
You can ask us to erase personal information where the right applies, subject to records we must retain for legal or other valid reasons. Again, if you would like to exercise this right then please contact us at sales@thosethatknow.co.uk.
There will be no charge made for reasonable electronic access to your information, your right to rectification or for your right to be forgotten from our systems.
Privacy policy changes
We may update this policy when our services or data practices change. The date below shows when it was last revised. Please check this page for the current version.
Our contact information
If you have any questions about our privacy policy you can contact us at sales@thosethatknow.co.uk.
Last updated 01/10/2026