Privacy policy

This privacy policy sets out how Those That Know uses and protects any information that you give Those That Know when you use this website.

Please read the following carefully to understand our views and practices regarding your sensitive information and how we will deal with it. For the purposes of the Data Protection Act (‘the DPA’) and the EU General Data Protection Regulation (‘the GDPR’), sensitive information includes what is defined as your ‘personal data’.

Who we are

Our website address is:

What data we collect and why we collect it

Website usage

To improve our website and the service we provide to our customers we use Google Analytics and Hotjar to review the usage of the site. You can read about the data we collect and how it is processed later on this page.


We use Google Ads to market our products in locations across the web. We measure the success of these campaigns by tracking conversions from our adverts.

Social media

We use inbuilt analytics tools to measure the effectiveness of our social media activity. This data does not include any personally identifiable information, account details or usernames.

Order information

When you submit an order on our website we collect the data necessary for us to process your order. This includes your name, address, contact details and the products you have ordered.

We use WordPress and WooCommerce to power our online store. You can find their privacy policies here and here.

Neither of these services receives or store data relating to the usage of our website or the personal information of our users.

User accounts

If you sign up for an account on our website we collect basic personal information including your name and email address.

Contact information

If you submit an enquiry through our website the information you enter into the form is sent to us. We only collect the basic information required to establish the nature of your enquiry and to give a means of responding to you.

Mailing list

If you sign up for our email newsletter we will collect your email address. We will store your email address on our mailing list permanently or until you tell us you’d like it to be removed. Every email we send will contain a link you can use to visit a page that allows you to update your preferences and unsubscribe to our list.

We collect analytics that allows us to see which of our mailing list subscribers have taken action on emails we send. This includes opening the email, clicking a link in the email and unsubscribing from our list. These analytics are used only to measure the success of our mailing list campaigns.

Our emails are delivered to you using MailChimp and you can view how MailChimp handle your personal data by visiting their website here.

Embedded content from other websites

Pages on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

The information and content held on our Website are deployed geographically to maximise user experience. All information that could identify individuals within the European Union is stored exclusively within the European Union. We will never share your user information with third parties for promotional purposes.


Our website hosting is provided by Cloudways using a Digital Ocean cloud server. You can view their terms and policies online and find how they ensure the safety of your data.


For security reasons, we back up all of our website data once each day. We don’t collect or share personally identifiable data with any third parties. All backups are securely stored within the EU for a period of 30 days after which time they are deleted. We use a service called ManageWP to provide this service and you can view their privacy policy online. We keep these backups in a secure off-site location for a period of one month. After this time they are deleted.


We use MailChimp to provide email marketing services. When you sign up for our mailing list, your email address will be stored on MailChimp’s servers. This data will not be shared with any other third parties.

When you subscribe to our mailing list during the checkout process on our website, the details of your order are linked to your MailChimp profile.

If you’d like more information about MailChimp, you can read its privacy policy.

Google Analytics

We use Google Analytics to anonymously track the usage of our website. We use data from Google Analytics to improve our services. The data we collect is not personally identifiable.

The information we collect includes:

Technical information

Including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.

Information about your visit

This includes the full Uniform Resource Locators (URL), clickstream to, through and from our Website (including date and time), pages you have visited, page response times, download errors, length of visit to a certain page and page interaction information (such as scrolling, clicks, and mouse-overs).


Klarna Bank AB (publ) (“Klarna”) uses cookies to recognize the user’s device for the purpose of providing personalized advertising of Klarna products the next time the user will browse a merchant website offering Klarna products, and for analytics purposes.

Persistent marketing and analytics cookies

These cookies contain a unique user ID which will enable Klarna to recognize the user’s device the next time that the user returns to a merchant using Klarna’s services. These are persistent cookies, stored on the device for a period of up to 540 days as of the last interaction with Klarna, or until they are deleted and allow Klarna (i) to show personalized marketing of Klarna products, including credit promotions to the user, and (ii) to perform analytics of the user behaviour.

By connecting the unique user ID stored in the cookie on the device to the information Klarna has about the user, Klarna will be able to recognize the user of that device. The information Klarna collects through the cookies is not shared with any third party.

The user’s consent and revocation of consent

Setting cookies for marketing purposes is subject to the user’s consent, which will have to be obtained before the cookies are set on the user’s device. In addition, the web browser or device often allows the user to change the settings for the use of cookies. More information on how to adjust the settings can be found in the browser of device reference information, and on

About Klarna

Klarna Bank AB (publ) is subject to Swedish Data Protection legislation and is the data controller for the purpose of processing personal data as described above. Klarna has a data protection officer and a team consisting of personal data experts. Klarna also has a customer service team handling questions relating to personal data. You are welcome to contact Klarna at [email protected] Please visit for more information about Klarna, and how Klarna processes personal data.


We use Instagram shopping tools to allow our customers to purchase products directly from Instagram posts and stories.

When you take action on one of our Instagram shopping posts, this information will be collected by Instagram. Individually identifiable information about the actions our Instagram followers take on our content is not collected by us.


We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

How long we hold your information for

We store information about orders for a period of time necessary to comply with accounting, business and tax law in the UK.

We have procedures in place to regularly review every twelve months what personal data we hold. If you have not interacted with us or accessed our services during this or the subsequent period then we will delete your personal data from our systems but will send you an email first informing you of our intention to do so. Of course, you have the right to be forgotten at any point and can find out more about this in the ‘What rights you have over your data’ section below.

How we protect your data

We have security measures in place to protect our website and your data. These include:

  • A web application firewall and login protection to prevent malicious access to our website
  • Daily security scans and 24/7 monitoring in place to detect issues before they become problems
  • Timely updates to software including security fixes
  • Daily backups of all website files and data, kept for one month then deleted

What data breach procedures we have in place

Should we be subject to a data breach we will contact any person whose personally identifiable data has been compromised and inform them within 48 hours of the breach.

Our cookie policy

If you’d like to manage your use of cookies or completely turn off cookies then you can find out how to do so by using the link here. Please note that if you do limit or block cookies use on our Website the functionality of both the Website and our services will be affected.

Our Website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the website, you agree and consent to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

This section describes what cookies are and what their use means to you. At the end, we’ve included some links to help you research cookies and their impact, and how you can use your web browser to control the way it manages cookies.

We use the following types of cookies:

  • Strictly necessary cookies – these are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website, use a shopping cart or make use of an e-payment system.
  • Analytical/performance cookies – These allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.

More information about cookies

If you’d like to find out more about cookies and their use, the website All About Cookies provides more information about what they are and how they work.

Third-party links

Our website may contain links to other websites provided by third parties, not under our control. When following a link and providing information to a third-party website, please be aware that we are not responsible for the data provided to that third party. This privacy policy only applies to this website so if you follow links to other websites you should read their own privacy policies.

What rights you have over your data

You have the right to find out what information we hold about you. You can exercise that right by contacting us and we will send you any request for information in a suitable electronic form within 30 days. To make a request for information please contact [email protected] and a member of our team will be in touch.

If your personal data is incorrect then you have the right to rectify this information and ensure that it is accurate and up to date. If your data is incorrect then please contact us at the email address above and a member of the team will rectify this on your behalf.

You have the right to be forgotten and to have your personally identifiable information permanently deleted from our systems. Again, if you would like to exercise this right then please contact us at [email protected].

There will be no charge made for reasonable electronic access to your information, your right to rectification or for your right to be forgotten from our systems.

Privacy policy changes

Although most changes are likely to be minor, we may change our Privacy Policy from time to time. We would encourage visitors to frequently check this page for any changes. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Our contact information

If you have any questions about our privacy policy you can contact us at [email protected].