Aloha Shirts

Aloha shirts, also known as Hawaiian shirts, emerged in the 1930s as a unique expression of Hawaii’s vibrant culture and environment. Designed with bright, tropical patterns, they were originally created by Japanese immigrants using leftover kimono fabrics featuring floral and geometric motifs. Read more

The shirts quickly gained popularity among locals and tourists alike, capturing the spirit of island life and relaxation. After World War II, servicemen stationed in Hawaii brought aloha shirts back to the mainland, making them a symbol of laid-back, tropical style. In the 1950s, the popularity of Hawaiian culture and Tiki themes further boosted their appeal.

Over time, aloha shirts evolved from a holiday souvenir to a celebrated piece of Americana, reflecting Hawaii’s melting pot of influences. Today, they remain a playful nod to vintage style, perfect for adding a dash of colour and heritage flair to any rig out.