Whereisthecool? Magazine is an 80-page aesthetic manifesto made to inspire creativeness and in which each article is an answer to the title.
Beginning almost a decade ago when founded Laurent Laporte decided to create a medium to express his personal curiosity, in the past year Whereisthecool has evolved into a high quality magazine, published quarterly. With no rules, no agenda, and funded only by collaborations with brands that Laurent himself values, the magazine contains insight and photographic essays that cover a wide range of subjects spanning fashion, furniture, architecture, food, travel and culture.
Issue 4 goes inside Luis Barragan’s Casa Gilardi and Frank Pepe’s pizzeria, goes deep into Plexiglas furniture made in the 70s and pays its respects to the well dressed characters painted by Barkley L. Hendricks.