Whereisthecool? Magazine began almost a decade ago when founded Laurent Laporte decided to create a medium to express his personal curiosity. In the past year the magazine has evolved into a high quality magazine, published quarterly. With no rules, no agenda, and funded only by collaborations with brands that Laurent himself values, the magazine contains insight and photographic essays that cover a wide range of subjects spanning fashion, furniture, architecture, food, travel and culture. The quality of the editorial content, photography and the production of the magazine itself make it something to come back to time after time for inspiration.